Grow your practice by differentiating yourself in the marketplace.

We can all agree that residential real estate is a competitive business.

If you’re new to real estate, your time may be consumed with learning the transactional side of the business. Marketing may not be on the top of your to do list, but converting prospects to clients all starts with an effective marketing platform.

The problem here is that marketing can be time consuming and capital intensive if you don’t know exactly what you need at each stage of your practice.

Now imagine if you could develop and launch a marketing platform that clearly presents the value you have to offer your clients. Each Realtor has their own unique strengths that differentiate them in the marketplace. The trick is to be able to identify and communicate those strengths in a way that converts a prospect into a client.

Through this workshop you will identify and articulate your unique value proposition in the marketplace.

We will guide you on a step-by-step process to help you build a digital presence that includes a website, social media platforms, email marketing system and 90-day marketing activities calendar.

Everything you need to succeed will be provided.

You will:

  • Gain greater visibility and be able to measure engagement from your social and digital presence
  • Build confidence by efficiently creating more value for your clients
  • Attract and convert prospects to clients with faster response time
  • Establish yourself as a credible expert in your industry
  • Build a referral base that provides you a constant stream of strong leads
  • Harness the power of raving fans
  • Have a marketing platform that can help you earn your target income

REGISTER FOR UPCOMING WORKSHOP

December 2‒3, 2015
8 am to 4 pm
Launch Workplaces
8607 Westwood Center Drive #250
Vienna, VA 22182

RESERVE YOUR SEAT NOW

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” ~Seth Godin

How the Workshop Works

This workshop is delivered over 2 days as a hands-on immersive experience where you will be shown step-by-step how to:

  • define your value proposition,
  • build a website (including content and IDX property search plugin),
  • set-up your social media marketing platform,
  • craft an email marketing system,
  • and develop a 3-month marketing activities plan.

Day 2 concludes with a Happy Hour for community building with your industry peers. It will be a great way to celebrate, share ideas and seek accountability partners to proactively facilitate your success.

Now let’s get into the details…

DAY 1

Website Content, Design & Development

We provide worksheets and templates to help you craft your vison & values, professional bio and story. Through guided exercises, we’ll help you ensure your content is authentic and connects with your intended audience.

Together, we will take the content you develop and add it to your new website in real-time. This WordPress theme website will be set-up for you on our servers before the workshop. No prior website experience is needed. We’ll walk you through everything.

Your Value Proposition
  • Develop your Vision & Values statement
  • Write your Professional Bio
  • Define your Story
Define Your Services
  • For Buyers
  • For Sellers
  • For Investors
Highlight Communities You Work In
  • List States
  • List Counties
  • List Facts and Attributes of each Community
Intro to IDX (Property Search)
  • Review IDX Plugin for WordPress
  • Provide guidance on setting up IDX account and activation
Introduction to SEO
  • Review WordPress SEO Plugin & best practices

Brand Identity

What do you stand for? How do you want to be perceived in the market? Who do you want to attract and why?

These are the typse of questions we will pose to help define your personal brand and message. From there, we begin to design a “look and feel” that represents your answers to the questions posed which leads to physical manifestation, known as your brand identity.

We’ll show you how to get your logo designed, craft your tagline, and launch your online presence.

Logo Creation
  • Logo questionnaire
  • Setup Fiverr account
  • Order logo concept
Business Card Design
  • Order Business Card Design on Fiverr
  • Order Business Card printing on Vistaprint or MOO.com

DAY 2

Social Media Platform

By day 2 of our program, you will have a social media presence that speaks to your Real Estate expertise.

We will work with you to create consistent messaging throughout your social media profiles, including Facebook, LinkedIn, Twitter, and Instagram.

We will also share best practices, tips and tools to help manage your social media activities.

LinkedIn
  • Setup LinkedIn account
  • Edit and post profile pic
  • Update bio
Facebook
  • Setup Fan/Business Page Profile
  • Develop banner and profile pic on Canva
Twitter
  • Setup Twiiter account
  • Develop banner and profile pic on Canva
YouTube
  • Setup YouTube Channel
  • Develop banner and profile pic in Canva
  • Intro to video production
Instagram
  • Setup Instagram account
  • Develop banner and profile pic in Canva

Email Marketing Solution

What is email marketing and why is it a powerful strategy to implement for your real estate business?

We’ll share the key benefits, help you set up an email marketing software (Mailchimp) to get you started and walk you through how to create your email campaign.

Setup Mailchimp
  • Setup Mailchimp account
  • Setup website email subscribe functionality
  • Set up Mailchimp autoresponder
Best Practices
  • Share tips and tools
  • Provide best practices
  • Additional resources to help build a strong email list

Marketing Activities Calendar

You built your marketing platform and now it’s time to share your business with the world. We’ll help you define a 90-day marketing activities calendar to get you going.

Community Building

To conclude our time together, celebrate your accomplishment, and community build, we’ll join you at Happy Hour. Location TBD and it will be near the workshop location.

Here are answers to commonly asked questions about this workshop. If you don’t see an answer to your question, please contact us. We’re glad to talk with you.

Can we really get all of this done in 2 days?

 

Yes. This workshop is based on years of professional branding and marketing experience.

It is possible to complete all of the above in two days when there is full immersion and engagement from the participants and trainers.

Will establishing my online presence help me grow my business?

Establishing a unique brand identity and sharing your unique value proposition to existing clients will increase your chances of being “shared” throughout social networks.  Have\ing a strong online presence also increases visibility in search engines which makes it much easier for prospects to find you.

What if I need more technical support after the workshop?

We will follow up with each workshop participant within one week of completing our workshop. We will gladly answer additional questions from participants at that time.

Consultation is available for those who want additional support prior to officially launching their social profiles and website to the public.

What if I'm not satisfied with the experience?

We have a money back guarantee. If for any reason, you did not find value in our program, contact us within 15 days after the training and we’ll refund your money, no questions asked.

Will you manage my new website?

We work with Webmasters and can make a recommendation for website maintenance and updates.

Will I own my content and website files?

Yes. For the workshop we will setup your website on our servers. Once you’re ready, we’ll provide the files to upload to your website host.

REGISTER FOR UPCOMING WORKSHOP

December 2‒3, 2015
8 am to 4 pm
Launch Workplaces
8607 Westwood Center Drive #250
Vienna, VA 22182

RESERVE YOUR SEAT NOW