The SOAR Community Network (SCN) helps growing organizations See, Own, Articulate and Release their authenticated messages and missions internally and to consumers. Think of us as your authenticator of brand message. When we work with clients, we ensure that their visions and missions match their brand identities, messaging, and services so that they continue to honor their core values while keeping their brand promises.
Did you know that 79% of consumers prefer to purchase products from a company that operates with a social purpose? (the Economist Insights 2018) According to Salesforce.com’s 2018 predictions, purpose-driven marketing is a holistic approach to growth and the new heart of marketing. This starts with getting to the heart of the leadership team and capturing their intentions for what they stand for prior to messaging their values authentically to the world.
Our team can walk you through this holistic approach. In true partnership with our clients, we begin with assessing corporate DNA, mapping core values, and implementing the ideal corporate environment where everyone inside the organization has clarity of vision, ownership of mission and believes that they are empowered to contribute and thrive. Our mapping process allows us to deliver the official S.O.A.R. Book of Knowledge (SOARBOK) to our clients. This document becomes the map that keeps our clients on path toward their “North Star”. It ensures they have a reference point – their compass – to keep the leadership team and employees consistently in alignment with their greatest vision, mission and values.
The results of our corporate DNA framework, mapping processes and team alignment programs clarify leadership vision for internal and external messaging and assist our clients in achieving the following outcomes:
- Clarity and agreement of vision and mission within the executive team
- Alignment of employee skill sets with roles, responsibilities and job titles
- Increase in the employee happiness factor
- Decrease in employee turnover
- Increase of team productivity
- Congruency of internal messaging with external brand story
- Consistency of brand message across all marketing and media channels
- Launching or relaunching brand messages that authentically reflects the organization’s greatest values
Once we have alignment of leadership vision with organizational mission, we then help to create new marketing strategies, tweak brand identity and message to ideal audiences. Our own mission is to help our clients See, Own, Articulate and then Release their unique messages and missions to the world.
The SOAR Community Network supports growing businesses by starting with assessing and uncovering the organizations’:
Vision: Where and what the organization or team wants to be in the future.
Mission: The organization’s/team’s fundamental reason for being. (What the organization must do to achieve the vision.)
Values: The operating philosophies or principles that guide the organization’s internal conduct and its relationship with the outside world.
Behaviors: What your people, your clients, and all other stakeholders see and experience in their day-to-day interaction with your organization/team.
Team Dynamics: Personality Traits, Beliefs, Communication and Leadership Styles, etc.
Functional Areas: What the organization is uniquely capable of offering to the market that will bring in revenue.
Marketing Channels: Explore all the ways in which the organization can successfully share their value proposition to their ideal markets.
What makes us unique is that we are both the authenticator and the messenger of our clients’ missions and brand stories. It’s a more holistic approach to branding and marketing… starting from the inside out. Our consortium model allows us to effectively provide leadership clarity to foster strong internal messaging as well as offer marketing support when they’re ready to relaunch their authenticated messages to the market. But first… whether for your personal brand or corporate direction, it has to start with mapping back to the most authentic vision, mission and values.
Complete our free questionnaire by clicking below and begin your mapping process today. Take your time to complete it and submit when you’re ready. We will email your answers back to you and from there, you can decide if you’d like to schedule a 30 minute discovery call with us.
When our clients go through the mapping process, what we uncover together provides a road map that ultimately saves them tremendous time, energy, and resources in their ongoing recruiting (internal) as well as marketing (external) efforts. We always start with our mapping process for clarity of vision, mission and brand message… it makes it easier for the rest to fall into place.
Complete the free questionnaire and let us know how we can help!
Complete our Vision and Mission Questionnaires
Begin the Journey: What's Your Leadership Vision?
Over the past seven years our clients have come to trust us as their authenticator of brand message because we work internally and externally to help them see, own, articulate and release their message and mission more authentically.
We work with small business owners, growing leadership teams, and larger organizations to map their greatest visions, missions, and values using our proprietary process. We help them clarify what’s truly theirs to do in the market and for the world. Our vision/mission alignment work authenticates our clients’ internal messaging before they hastily and inauthentically sharing their brand stories and promises to the public. We can then help with marketing strategies and implementation that aligns the leadership vision with corporate brand promises.
The SOAR Community Network operates as a consortium of experts and can offer the following services to our clients:
• Corporate DNA/Vision & Mission Mapping
• Internal & External Message Alignment/Team Alignment
• Marketing Strategy Consultation
*Content Creation/Branding Support
*Website Design and Development/SEO
*Social Media Setup and Ongoing Management
Click on each box to learn more.