The SOAR Community Network (SCN) helps growing organizations See, Own, Articulate and Release their authenticated messages and missions internally and to consumers. Think of us as your authenticator and messenger of your corporate direction and brand promises.
SCN is a strategic communications firm helping conscious businesses, non-profits and brands review, revise or reinvent their corporate direction and strategic plan that maps to their social impact. We do this with our proprietary process (SOARBOK) for vision, mission, and values mapping or validation.
Once completed, we help the leadership team release their new body of knowledge throughout their organization prior to making brand promises to consumers, clients, partners and stakeholders. We do this with corporate workshops, retreats and team alignment programs.
Our Approach
The SOAR Community Network is a strategic communications firm helping conscious businesses, non-profits and brands with their corporate direction. We support growing businesses and brands by assessing and uncovering their: Vision: Where and what the organization or team wants to be in the future. Mission: The organization’s fundamental reason for being. (What the organization must do to achieve the vision.) Values: The operating philosophies or principles that guide the organization’s internal conduct and its relationship with the outside world. Motivating Why/Behaviors/Social Impact: What your people, your clients, and all other stakeholders see and experience in their day-to-day interaction with your organization/team. How you are making a difference to those whom you serve. Team Dynamics: Personality Traits, Beliefs, Communication and Leadership Styles, etc. Functional Areas: What the organization is uniquely capable of offering to the market that will bring in revenue. Marketing Channels: Explore all the ways in which the organization can successfully share their value proposition to their ideal markets.
What makes us unique is that we are both the authenticator and the messenger of our clients’ missions and brand stories. It’s a more holistic approach to branding and marketing… starting from the inside out. Our consortium model allows us to effectively provide leadership clarity to foster strong internal messaging as well as offer marketing support when they’re ready to relaunch their authenticated messages to the market. But first… whether for your personal brand or corporate direction, it has to start with mapping back to the most authentic vision, mission and values.
Our mapping process allows us to deliver the official S.O.A.R. Book of Knowledge (SOARBOK) to our clients. This document becomes the strategic plan that has heart and soul. It becomes that map that keeps our clients on path toward their “North Star”. It ensures they have a reference point – their compass – to keep the leadership team and employees consistently in alignment with their greatest vision, mission and values.
Begin the journey. What’s your leadership vision? Is your team aligned with the corporate mission?
What our clients have to say about their SOARBOK.
